Licensing & Co-Branding

The Hadid Family
× Château Darius

A landmark collaboration between Château Darius, a prestigious Saint-Émilion Grand Cru vineyard, and the Hadid family, including Mohamed, Gigi and Bella Hadid. From the ground up, we engineered and activated an entirely new wine label, HADID Wine, crafted at the intersection of French savoir-faire and global cultural influence.

The label sold out in under two months, driven by an extraordinary level of international demand spanning three continents. What followed was the accelerated construction of a curated global distribution network, one built not on volume, but on prestige.

Today, HADID Wine is available in more than 50 of the world's most exclusive establishments, including Il Pastaio, Wally's and Madeo in Beverly Hills, L'Atelier de Joël Robuchon in Paris, Tramp in London, Médusa in Cannes, and La Guérite in Saint-Barthélémy.

This partnership stands as a blueprint for what a luxury brand collaboration can achieve when the right names, the right product, and the right intermediary align seamlessly.