The people behind the partnerships.

Darius Pommier

Founder, Persa Consulting

Darius holds a double Master's in Finance from King's College London and has spent over a decade building deals at the intersection of luxury, entertainment and brand strategy. Having lived and worked across the US, Europe and the Middle East, he has advised investment funds, government entities and hospitality groups, and partnered with international companies to build a genuinely global network.

That network runs deep: direct relationships with leading US talent agencies, hands-on experience structuring multi-year ambassador agreements, licensing deals and live activations for international brands, and a track record building and scaling an international luxury label from zero to a sold-out global launch and 50+ prestige placements worldwide, covered by Forbes, Bloomberg, The Times and Sky News.

He is surrounded by a hand-picked team of entertainment specialists, working alongside seasoned finance professionals and some of the most respected law firms in the entertainment industry, ensuring every deal Persa touches is structured, negotiated and protected at the highest level.

Persa Consulting was built on a simple premise: the best brand-talent partnerships aren't found through cold outreach or agency decks. They come from relationships built over years, and from someone who has sat on both sides of the negotiating table. That's what Darius brings to every deal Persa structures.