Live Event

Dixie D'Amelio
× Coachella 2026

In 2026, we conceived and executed a full-week immersive activation around Coachella for APM Monaco, anchored by Dixie D'Amelio as the face of the campaign. The activation ran across the entire festival week, blending the worlds of music, fashion, luxury, and lifestyle into a unified brand moment.

We designed and produced a programme of private dinners, brand events, and exclusive photoshoots, culminating in Dixie's on-site presence at Coachella alongside APM Monaco. Each moment was crafted to generate organic, high-quality content for social platforms, amplified by Dixie's global reach and cultural authority in the Gen Z space.

From talent coordination and venue selection to the content production pipeline and post-event amplification, every detail was handled under our management. The activation delivered a sustained wave of earned media, brand visibility, and audience engagement that extended far beyond the festival itself.

This campaign is a demonstration of our ability to transform a single live moment into a sustained, global brand narrative, combining cultural precision, logistics excellence, and creative vision.