Brand Ambassador

Dixie D'Amelio
× APM Monaco

When APM Monaco set out to expand its footprint in the United States and connect with a younger, digitally-native generation, we were mandated to identify and secure the ideal talent partner. After a rigorous sourcing process across multiple talent profiles, we determined that Dixie D'Amelio, with her unmatched reach on TikTok and her authentic lifestyle positioning, represented the perfect strategic fit for the brand.

We handled the deal architecture from inception to signature: talent discovery, commercial negotiation, contract structuring, rights management, and the full legal intermediation between APM Monaco and Dixie's representation. The result was a two-year exclusive global brand ambassador agreement, placing Dixie as the face of APM Monaco across 450+ retail locations and the brand's international digital platforms.

Our involvement did not stop at the contract. Throughout the partnership, we provided ongoing activation management, coordinating photoshoots for major seasonal campaigns, overseeing Dixie's participation in international brand events held multiple times per year, and ensuring social media content calendars aligned with the brand's communication strategy.

From initial brief to final activation, this engagement illustrates our ability to manage the full spectrum of a high-profile, long-term brand ambassador relationship, delivering measurable impact at every stage.