Live Event
In collaboration with the Office du Tourisme de Monaco and Formula 1, and in the context of APM Monaco's ongoing partnership ecosystem, we orchestrated the visit of Charli D'Amelio to the Monaco Grand Prix, one of the world's most glamorous and high-profile sporting events.
The activation was designed to generate maximum cultural resonance at the intersection of luxury, motorsport, and lifestyle. Charli's presence at the Grand Prix, documented through an immersive content campaign across TikTok and Instagram, generated tens of millions of views within days of going live.
The event positioned APM Monaco at the heart of a world-class live spectacle while demonstrating the Principality of Monaco as a cultural destination for the Gen Z and millennial audience. The seamless alignment between the brand, the talent, the location, and the institutional partners created a multi-platform moment that far exceeded standard influencer activations.
From logistics coordination to content strategy, talent management and institutional liaison, every element of this activation was handled end-to-end by our team.